A new model for sustainable, high-productivity journalism at Future of Content 2025

Milan, Italy. 16th June, 2025

“There was a lot of very impressive tech on display at our customer event,” said Massimo Barsotti, Eidosmedia CMO. “What we saw was the end-to-end transformation of the entire news operation, from accelerated authoring to advanced digital delivery and automated print-page layout. We’re looking at a new model for sustainable, high-productivity journalism."

“Our customers have also done inspiring work with these technologies,” said Massimo. “We saw some very impressive applications of AI models to achieve new levels of productivity in authoring and layout”.

Digital-print synergy

The centrepiece of the event was the demonstration of an integrated digital-to-print workflow starting with Neon , the new digital-first platform, and ending with the automatic generation of layouts for multiple print editions.

“The productivity of the AI-driven workflows, from story creation to highly curated digital and print delivery, sets new standards for speed and efficiency,” said Massimo. “By cutting time-to-market and manual intervention, these tools favor the development of highly competitive news portfolios.”

Neon - end-to-end digital integration

The event marked the debut of Neon - Eidosmedia’s new digital news platform that uses emerging technologies to raise both the productivity and the quality of multi-channel, multi-site news operations. “Neon will shortly be released, so this was an opportunity for customers to see the full range of powerful authoring and digital delivery features,” said Massimo.

The ProActions Innovation Award

Another recent development is the ProActions framework that allows users to create their own AI tools and integrate them into the Swing and Prime workspaces. The Innovation Award for best customer application went to German publisher SWMH for a one-click ‘story packaging’ tool that journalists can use to create headlines and summaries for multiple channels with a single click.

Other ProActions innovations included highly user-friendly inline shortcuts, allowing authors to use powerful enhancement routines without taking their eyes off the text. Also impressive was a tool to automatically generate and format newsletters from a collection of news stories.

AI page automation

First introduced at last year’s Future of Content, AI-driven print page layout is now a mature technology being used at several large customers in Germany to accelerate print-publishing operations. As well as a demonstration of its integration with digital-first workflows, the event also featured a guide on how to introduce this potentially disruptive technology to a conventional print publishing environment.

Pipeline Management for investment research

This year’s event also included items of interest to Eidosmedia’s customers in the financial-services sector. Of particular interest was the demo of a new tool, Pipeline Management.

“This is a planning and tracking application for investment research operations that gives a dynamic overview of the whole workflow process,” said Massimo. ”The aim is to apply the same powerful assignment and monitoring functions used in the news-media world to the creation and distribution of investment research.”

Performance and security

As cloud deployment becomes almost universal for news-media operations, the ability to track the performance of cloud-hosted platforms has become critical. This is the function of Eidosmedia’s new Advanced Monitoring Platform, a module that provides real-time data on cloud deployments, allowing technical staff to optimize performance and detect possible issues.

Against a background of increasingly aggressive ransomware and other cyber-attacks, the security of customers’ platforms and data is paramount. As well as measures to maximize resilience, Eidosmedia also presented a ‘rapid-recovery’ facility for customer platforms. It uses remote workspace technology to provide an alternative pre-configured platform, allowing editorial processes to resume quickly following a hacking attack.

A significant step forward

“While last year’s meeting was rich in potential, this year’s event has demonstrated concrete results,” said Christian Pelanconi, Eidosmedia CEO. "These solutions represent a significant step forward in our mission to make quality news creation and delivery more efficient, sustainable and competitive."