AI in the newsroom - a next-gen view at the Newsroom Summit

Milan, Italy. 26th November, 2025

From the need to ‘liquify’ news, to allow its consumption in personalized formats, to the prime value of individual journalists’ brands, a new study* presented at the WAN-IFRA Newsroom Summit in Copenhagen was a heads-up for news organizations seeking to channel and survive the growing onslaught of AI technologies on news creation and consumption.

In her presentation GenAI and GenZ: What the Future of News Will Look Like, Sofia Giannuzzi drew on dozens of interviews with leading media and academic experts in Europe and the USA.

“Sofia’s study was very well received at the summit,” said Massimo Barsotti, Eidosmedia CMO. “She bought a digital-native’s viewpoint to many of the urgent questions regarding the deployment of AI technologies in today’s newsrooms”.

Beyond efficiency

Sofia argues that AI offers an opportunity to better meet the needs of younger readers who feel under-served by today’s news-media offerings: “If AI is reinventing the wheel, younger audiences and their evolving preferences are driving this new, technologically savvy bus.”

One significant finding in her study foresees that the role of AI will go beyond simply making existing workflows faster and more efficient, quoting Reuters’ Felix Simon: “AI tools will now be used to disrupt existing systems that are not working, rather than just helping them along.”

• Sofia’s report The impact of AI on the newsroom’ Is the product of an independent study carried out during an internship at Eidosmedia in summer 2025.

Download a free copy of the report here.