Components allow personalization of content according to customers’ preferences or status.
Componentized research can be repackaged and sold to other firms.
The component base can also be ‘exposed’ via powerful APIs to create an RaaS - Research as a Service - model.
Allowing multiple users to work on the same document simultaneously reduces time-to-market. All members see the whole document updated in real time.
Once components are in the database, they can be recombined and reused to make new products - even automatically: