Enhancing Reader Engagement

Know your readers

Understanding the interaction between your readers and your content is fundamental to managing revenues and subscriptions effectively.

Eidosmedia editorial operations use extensive metadata to allow fine tracking of reader and subscriber behaviour.

Subscriber retention - minimizing churn

It’s easier to keep an existing subscriber than to win a new one. You can use reader metadata to create an automatic alert when a reader’s interest seems to be waning. You can then deploy customized newsletters and communications to restore engagement.

This is just one aspect of the automatic ‘lifetime management’ of subscribers made possible by detailed metadata.


Interfacing with specialist CRM tools

If you want to use specialist CRM applications such as Celeraone and Piano to accelerate the conversion of readers into subscribers, you’ll find that the rich metadata generated by Eidosmedia editorial operations provides high-value input for these tools.

Many Eidosmedia customers are using the easy interfacing with these tools to optimize their content and subscriber management.

Discover more:

Enrich your portfolio

Add podcasts, text-to-speech and other media enhancements with a simple point-and-click interface.

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Automate for quality

Automatic checks and controls assure quality with minimum manual supervision.

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Cut costs in the cloud

Simplify your operation with a cloud deployment while reducing your costs by 20% to 40%.

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Contact us and we'll be happy to answer your questions about our digital content management for news and media!