Whether it’s a news article, a technical report or a tweet, if you’re creating content for an audience, you’re a storyteller and technology can help or hinder you.
Technology has empowered modern storytelling – but often gets in the way of the authoring process by adding complexity. EidosMedia platforms cut through the clutter to give authors a clean, friendly workspace with powerful tools and rich resources just a click away. Productivity is maximised, even for the most media-rich stories tailored for multiple destinations.
The pictures and other media you need to complete your story appear automatically in your workspace.
Just drag them into your text. They reformat to fit – no tweaking needed.
When your story is published, each channel version will get the media format it needs –
thumbnail for social, lo-res for web, hi-res for print pages. Automatically!
When you create a story it’s already formatted for every destination – web, mobile, social, print – and you can preview how it will look in each. Is that headline a bit long for the homepage teaser? Shorten it and tag it for homepage only. At publication time, each destination will automatically get the right version. Forget ‘repurposing’ – just concentrate on your content.
Working together on the same story is easy. Each member of your team can work on a separate component:
And it makes no difference if your team members are in the next office or in another country – you all see the whole story updated in real time, so it’s easy to coordinate your contributions.
For print publications – newspapers, magazines, reports and journals – EidosMedia gives you a page design workspace with functions that rival those of a dedicated graphic design application.
Authors and designers can work at every level from fine typographic detail up to entire multi-edition page plans.
Your stories are automatically formatted for print as well as digital, so there is total integration between print and online editions.
Specialized apps like Adobe Creative Suite™ and MS Excel™ are tightly integrated with your workspace. Drag and drop charts and tables from Excel into your story. They reformat to fit.
Click on an image to edit it in an Adobe application. These objects remain ‘live linked’ and update automatically every time they are modified in the integrated application.
A clean, uncluttered interface where the focus
is entirely on creating the story.
Photos, galleries, videos and social media posts are pulled in from a side panel. They format to fit the story.
Coordinators use web analytics and the social-media dashboard to measure audience response.
Coordinators assign tasks and monitor progress
of other team members.
You can see previews of how your story will look
in different publication channels – web, tablet,
mobile, even print.
Teams of remote bloggers feed the live stream
under control of a moderator.
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