Understanding the interaction between your readers and your content is fundamental to managing revenues and subscriptions effectively.
Eidosmedia editorial operations use extensive metadata to allow fine tracking of reader and subscriber behaviour.
It’s easier to keep an existing subscriber than to win a new one. You can use reader metadata to create an automatic alert when a reader’s interest seems to be waning. You can then deploy customized newsletters and communications to restore engagement.
This is just one aspect of the automatic ‘lifetime management’ of subscribers made possible by detailed metadata. .