It’s easier to keep an existing subscriber than to win a new one. You can use reader metadata to create an automatic alert when a reader’s interest seems to be waning. You can then deploy customized newsletters and communications to restore engagement.
This is just one aspect of the automatic ‘lifetime management’ of subscribers made possible by detailed metadata.
If you want to use specialist CRM applications such as Celeraone and Piano to accelerate the conversion of readers into subscribers, you’ll find that the rich metadata generated by Eidosmedia editorial operations provides high-value input for these tools.
Many Eidosmedia customers are using the easy interfacing with these tools to optimize their content and subscriber management.
Add podcasts, text-to-speech and other media enhancements with a simple point-and-click interface.
Automatic checks and controls assure quality with minimum manual supervision.
Simplify your operation with a cloud deployment while reducing your costs by 20% to 40%.